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20 Tips for Producing Successful Facebook Live Videos


20 Tips for Producing Successful Facebook Live Videos

20 Tips for Producing Successful Facebook Live Videos


While making a live Facebook video is very simple, reaping the most benefits out of it is the tricky part. The majority of us are already aware of where to click and how to record a live Facebook video, but what majority of us lack, is the skill to make successful Facebook live videos that can help promote people and pages alike. Here are some great tips to help you produce some great Facebook Live Videos
20 tips to help you produce successful Facebook Live videos
  1. Defining the “Purpose”
Anything lacking purpose is usually a colossal mess. That’s why it is very important that before you start producing you have the exact purpose of the live video clear in your head. This it will help you plan your successive moves and tasks accordingly. Moreover, the purpose of your live video can significantly vary from the next person. This is what will help set you apart among your counterparts.

  1. Plan Wisely
Once the purpose of your live video is well defined, you will eventually be able to plan ahead. Your plan will basically include minor details like, whether you should opt for an impromptu video or a script ready one, whether it should focus on a specific theme or multiple themes, what audience are you targeting and so on. Getting carried away with the planning phase is very likely; however, make sure to remain realistic the whole time.

  1. Knowing the basic dynamics of using the live video function
If you are trying out live video streaming for the first time, we suggest you try it out on your personal account before using it on your professional page. This way you will get some idea as to how the feature really works and the issues that could arise while using it. This way you will be able to stay clear of any disasters that could affect your page’s viewership.

  1. Creative, Engaging and Interactive are the keywords
Engaging and interactive videos are statistically known to generate more traffic so make sure your videos are precisely that. With a live video, the feature allows for comments to show up directly while recording. It’s a great idea to mention your viewer’s name that’s left a comment. People, like being acknowledged and acknowledging your viewers, will lead to developing a permanent audience for your page.

  1. Prepare your audience
Chances are a user will not automatically just click to watch your live video while scrolling through your feed; therefore it is always a good idea to create some hype before going live. Think of some creative teasers which will make viewers curious to actually log in to come watch your video.

  1. Time matters
Producing a live video means you need to make sure beforehand that majority pf the people will even be able to watch it. You can’t produce a live video at office peak hours and expect people to watch it. Therefore make sure that you are not choosing a time which is inconvenient for most. It is always a good idea to keep a time where you feel majority people from your country will be logged in. This could be in the evening or even the late night before bed. Time varies from country to country so make sure you are tapping into the audience closest to you for your as well as their collective benefit.

  1. Unhindered internet connection
An undisturbed internet is very important in producing a live video because otherwise, your feed will keep breaking up and eventually turn into a disaster. Your audio and video both will get affected if the internet is bad. Moreover, it could also lead your audience away.

  1. Patience is key
As mentioned before, have a realistic goal when it comes to attracting viewership. You can’t expect viewers to just swarm in the moment you go live. So wait it out because building an audience takes time and viewers gradually join in. So try stretching your video to at least 20 minutes so that more people can join in eventually.

  1. Stretch it longer
While keeping your teasers short and crisply is necessary, stretching your live video longer is a good idea. Try taking it up to at least 20 minutes because viewers take the time to log in and will gradually join in.

  1. Post-live video viewers
In live video sessions, viewership is not just limited to the people that logged in at the time to watch the video. In fact, it is necessary that you track your video’s viewership afterward as well as it will help you understand what to change or add next time. Some people enjoy watching the same video over again in peace which means chances are your video will get noticed frequently and you need to track these numbers.

  1. Importance of Viewership
Tracking the viewership will help you understand what is lacking or what is standing out in your video. This knowledge will become the basis of your subsequent videos. Moreover, it will also help you understand how your audience works and what kind of audience you need to tap into next time via the Promotions feature.

  1. Politely asking to share forward
It’s always a good idea to ask your viewers to share your video further if they liked it. But make sure you don’t sound desperate while doing so. Also the more shares you get, the better chances you have at increasing your viewership in the long run.

  1. Be genuine
Let your personality shine through when producing a live Facebook video. This is especially important because people actually value fellow genuine people and acting can go wrong too. Besides, you don’t want your audience to feel like they are interacting with a wall.

  1. Keeping your viewers hooked
Adding what we call Attractive distractions to your video will help keep your audience hooked for longer. This could be as minute as a colorful painting, or something as crazy as a video playing in the background. Statistics show, people actually tend to notice these small details and mention them via comments. Such small or even big gestures and attractions tend to keep people coming for more. These are some of the things that people will remember later on and log into especially take notice of later as well.

  1. Lighting should never be compromised on
There is a direct relationship between good lighting and high viewership so make sure that the room environment you are shooting in is well lit and not dim because that could seriously affect your viewership numbers. Well honestly, nobody likes watching a dimly lit video.

  1. Make sure your viewers can easily hear you
Bad lighting and inaudible audio are a very bad combination that can be disastrous. Therefore, it is always a good idea to test the microphone of the device you are using to create a live video from in order to avoid any malfunctions.

  1. Convenience is core
If you feel holding the phone for about 20 minutes will lead to soreness and cramps which could affect the overall mood of the video, then we suggest you use a tripod for your convenience so that your video remains unaffected by your building fatigue.

  1. Catchy titles and descriptions
Once you are done shooting it is always a good idea to edit the description of your video and use the promotion button to promote it. Catchy descriptions automatically attract users and the Promotions feature helps your video reach the maximum amount of viewers possible even after your live video session has finished.

  1. Verified accounts should use Facebook mentions
Facebook mentions is a great feature for those whose accounts and pages have been specifically been verified by Facebook and deemed official. This helps you increase your reach phenomenally!

  1. Have FUN!
Last but not the least; make sure you are having fun when shooting. Don’t consider this a job or otherwise you will end up making poor videos that highlight reduced confidence and excessive levels of anxiety!

Live videos if mastered properly are a great way of promoting your page! People are desperate to get hooked onto something genuine, out of the box and very exciting. While people can easily produce videos, their actual creativity gets shown in live videos where you don’t have time to edit, cut or paste but only improvise.

Author Bio:
Elizbeth is a technology writer and blogger at TOS mobile phone spy app blog. She loves to write about social media privacies for children especially Facebook chat monitoring tips for non-tech savvy parents and guardians.



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Tecpharmacy: 20 Tips for Producing Successful Facebook Live Videos
20 Tips for Producing Successful Facebook Live Videos
20 Tips for Producing Successful Facebook Live Videos
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