Brands In Africa Can Now Adertise On The Truecaller App

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The truth is, even if you don’t, Truecaller always finds a way to glean your information thanks to more than 5 million people in Nigeria who...

Brands In Africa Can Now Adertise On The Truecaller App


The truth is, even if you don’t, Truecaller always finds a way to glean your information thanks to more than 5 million people in Nigeria who have given them permission to do something like this.)

Anyway, for those who use this app, start preparing to see display of ads because the true caller company just announced that African brands can now advertise on Truecaller. At the moment, Nigeria has 5 million users on Truecaller, then in egypt tops with 15 million users. In total, Truecaller app has over 40 million users around the world, so what better way to increase there income than to serve ads that would reach these 40 million people globally.

This is good for advertisers because Truecaller will rely on CIT — Call Intent Targeting —to serve ads when users are present or engaged in one thing or the other. What this means is that they would monitor the user’s activities to serve the right ad(s) that is best suited for him/her.

Since Truecaller app already knows you by your phone number, location (if permitted by you) and activities (i.e. They can tell when you are less busy or on a call), they can now permit advertisers to reach you based on your location and time to serve ads. Now this is scary for the consumers because it basically means that Truecaller owns your device. Lol well kinda!

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Tecpharmacy: Brands In Africa Can Now Adertise On The Truecaller App
Brands In Africa Can Now Adertise On The Truecaller App
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